Marketing, Management and Entrepreneurship

Program Description

The Marketing, Management and Entrepreneurship program began its roots with the CTHSS in 2005. Since it began at Norwich Technical High School we have expanded to Eli Whitney Technical High School in 2011. Marketing is a part of every industry and is an integral part of growing and building businesses. Our curriculum covers a multitude of skills and provides students with a vast number of career opportunities.

Marketing professionals gather data to help a company market its products or services. Gathering data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

As a part of the school based enterprise our students are exposed to every aspect of running a business. From ordering, inventory, loss prevention, promotion and sales. Customer service is a key element as the students interact with customers to handle complaints, process orders, and provide information about the school based enterprises products and services.

Changes to this industry are all electronic based. The wave of online shopping, advertising and promotions are an ever changing environment.  

To learn more about our program offerings, please view our Program of Studies.


Program Standards

  • Print advertising in various marketing industries
  • Promotion
  • Business Communication
  • Retail Sales Transactions
  • Visual Merchandising
  • Advertising
  • Business Communications
  • Marketing Applications/technology
  • Purchasing
  • Loss Prevention
  • Sales Transactions
  • Customer Service
  • Selling
  • Promotion
  • Entrepreneurship
  • Business Planning
  • Market Planning
  • Market Research
  • Product Planning
  • Management Function
  • Management Function
  • Pricing Function
  • Financial Reporting
  • Financial Record Keeping


Industry Certifications

  • SBE DECA Operations certification
  • Workforce Ready, Customer Service
  • NFR Sales Certification
  • NRF Retail Management
  • Microsoft Office Specialist


Career Pathways

  • Advertising, Marketing, Public Relations and Sales
  • Marketing and Sales
  • Marketing managers
  • Sales managers
  • Business Operations Specialists
  • Buyers and Purchasing Agents
  • Market Research Analysts and Marketing Specialists
  • Business Operations Specialists
  • Merchandise Displayers and Window Trimmers
  • Retail Sales Workers
  • Counter and Rental Clerks and Parts Salespersons
  • Sales Representatives, Services
  • Demonstrators and Product Promoters
  • Sales and Related Workers
  • Procurement Clerks
  • Customer Service Representatives


Program Locations in CT

 

Grasso Student Wins National Silver Gloves Boxing Championships

Grasso Student Wins National Silver Gloves Boxing Championships
Steven Torres, a 10th grader at Grasso, recently won first place in the National Silver Gloves Boxing Championships in Kansas. He now begins boxing his way toward the Junior Olympic Team. We are very proud of him. Not only is he a great boxer, he is a great kid!  Learn more

Prince Tech Team Awarded in Design Challenge State Competition

Prince Tech Team Awarded in Design Challenge State Competition
Prince Tech Engineering students took third place in their first showing in the Real World Design Challenge.  Learn more

Norwich Tech Grad First Female Gold Medalist in National Competition

Norwich Tech Grad First Female Gold Medalist in National Competition
Daria Stifel became the first female to win gold in the SkillsUSA Electrical Engineering competition!  Learn more

Community open houses hosted across the state

Community open houses hosted across the state
Links to photo galleries and news stories about our recent community open houses held across the state!  Learn more

Platt Tech Students to Inspect Space Station Parts

Platt Tech Students to Inspect Space Station Parts
Three seniors from Platt Tech have been enlisted by NASA to help create components to be used in the space station.  Learn more

CTHSS One Read

CTHSS One Read
The CTHSS Student Congress recently visited the Connecticut State Capitol building to kick off a district-wide One Read campaign for the book, "I Am Malala".  Learn more

Famous Author Visits CTHSS

Famous Author Visits CTHSS
Carmen T. Bernier-Grand visited both Whitney and Windham Tech to share her fascinating story of how she became an award-winning author.  Learn more

Student Spotlight

Student Spotlight
Prince Tech's Randy Torres has become one of the district's top students in mathematics by using the ALEKS program!  Learn more

Girls & Manufacturing Summit

Girls & Manufacturing Summit
We were proud to attend the third annual CCAT "Dream It. Do It. Making It Real: Girls & Manufacturing Summit"!  Learn more

Student Workforce

 Student Workforce
CTHSS students can help you with your next big project! A wide range of services are offered across a variety of trades programs.  Learn more